In the News

A timeline of all Forest Heroes related news coverage.

February 8, 2016

Grist: Why are we still losing so much rainforest in Indonesia? A hypothesis

January 25, 2016

Eco-Business: Wilmar’s zero-deforestation update gets mixed reviews

December 29, 2015

Mongabay: The year in rainforests: 2015

November 19, 2015

Latin Correspondent: NGOs call for end to human rights abuses in the Latin American palm oil sector

September 23, 2015

ClimateWire: Palm oil company pledge to halt deforestation boosts calls for government reform

September 22, 2015

Mongabay: Second largest palm oil producer in Indonesia commits to zero deforestation

TreeHugger: Major Indonesian palm oil producer commits to strong forest protection policy

August 3, 2015

Eco-Business: Match ‘ethical’ coffee with ‘forest-friendly’ food, Starbucks told

July 29, 2015

Grist: Starbucks food: May contain deforestation palm oil

July 3, 2015

Mongabay: First Resources the latest palm oil giant to announce zero-deforestation commitment

June 23, 2015

Mongabay: Bunge: if you clear peatlands, we won’t buy your palm oil

June 22, 2015

Mongabay: Bunge palm oil supplier plans to clear peatlands for plantations

June 21, 2015

NPR Weekend Edition: French Ecology Minister Calls For A Nutella Boycott

June 13, 2015

The Independent: Victory for campaigners as palm oil company vows to stop felling rainforest

June 12, 2015

Eco-Business: ‘She’s Not a Fan’ campaign scores a win for Indonesia’s forests

Mongabay: Palm oil giant announces deforestation freeze amid NGO campaign

ClimateWire: Indonesian palm oil company promises to stop deforestation

TreeHugger: After drone footage of forest destruction goes viral, another palm oil firm promises to go deforestation-free

Sustainable Hotel News: Elephants breath sigh of relief

June 11, 2015

Grist: Remember that bulldozed rainforest? We have pretty good news!

June 4, 2015

EcoWatch: Drone Footage Captures the Shocking Reality of Rainforest Destruction

May 29, 2015

TreeHugger: Drone footage shows what rainforest destruction really looks like

May 21, 2015

Grist: This palm oil company just bulldozed a rainforest

Eco-Business: Not a fan: Forest campaigners hit hard at Mandarin Oriental hotels

May 20, 2015

RTCC: Mandarin Oriental hotel chain linked to Indonesia forest destruction

May 19, 2015

Mongabay: Luxury hotel chain linked to destruction of rainforests

May 17, 2015

The Independent: Jardine Matheson subsidiary accused of threatening at-risk species by cutting down swathes of rainforest for palm oil plantations

April 22, 2015

Climate Progress: McDonald’s Commits To Zero Deforestation Throughout Its Entire Supply Chain

April 15, 2015

ClimateWire: Green groups tell agribusinesses that ‘zero-deforestation’ pledges are just the beginning

April 2, 2015

Grist: 48 hours that changed the future of rainforests

April 1, 2015

Climate Progress: Agribusiness Giant Adopts Historic No-Deforestation Policy

ClimateWire: Agriculture giant Archer Daniels Midland adopts ‘no deforestation’ policy

Triple Pundit: ADM Bows to Shareholder Pressure, Commits to New Deforestation Policy

March 31, 2015

The New York Times: ADM Announces Plan to Fight Deforestation

Grist: Agribusiness giant tells suppliers to stop cutting down forests

Mongabay: Archer Daniels Midland to demand suppliers stop chopping down forests

The Wall Street Journal: ADM to Adopt No-Deforestation Policy for Soy, Palm Oil

Reuters: Crop-product giant ADM to end deforestation in supply chain

Bloomberg: ADM Commits to No-Deforestation Policy for Soybeans, Palm Oil

March 12, 2015

Bloomberg Business: Palm Oil King Goes From Forest Foe to Buddy in Deal With Critics

February 20, 2015

Asian Correspondent: Asia’s palm oil industry faces new era of accountability

February 13, 2015

Yale Center for Environmental Law & Policy: Bringing the Giants to the Table: Glenn Hurowitz on Deforestation and Agricultural Supply Chains (Podcast)

February 12, 2015

Bloomberg View: Your Toothpaste Is Destroying Asia’s Rainforests

February 4, 2015

ClimateWire: How a small band of activists saved tropical forests by turning around ‘Big Doughnut’

February 3, 2015

Mongabay: Palm oil major makes deforestation-free commitment

January 28, 2015

Triple Pundit: Palm Oil Giant Launches Web Portal to Make Its Supply Chain Transparent

January 26, 2015

Sustainable Brands: How Mars, Wilmar Are Making Good on Their Zero-Deforestation Commitments

January 22, 2015

Reuters: Wilmar opens palm oil supplies to scrutiny to protect forests

Grist: Big palm oil trader’s website begins to deliver on sustainability pledge

Mongabay: Palm oil giant launches online platform to support zero deforestation push

ClimateWire: To curb deforestation, major palm oil trader puts its supply chain information online

Eco-Business: Wilmar: First palm oil giant to name suppliers

January 12, 2015

Grist: Change 100 businesses, and the world’s food system will change with them

January 2, 2015

December 30, 2014

Mongabay: 2014: The Year in Rainforests

December 24, 2014

The New York Times: Restored Forests Breathe Life Into Efforts Against Climate Change

Front page of The New York Times, 12/24/2014

December 23, 2014

Grist: 2014 was stuffed with good food news that you never heard about

Mongabay: Top 10 Environmental Stories of 2014

Eco-Business: The top 10 headlines that shaped 2014

Eco-Watch: 10 Most Important Environmental Stories of 2014

December 17, 2014

Eco-Business: The top 5 food and agriculture stories in 2014

December 12, 2014

GristHow regular people are fixing the international palm-oil industry

December 9, 2014

Sustainable BrandsFuture 500 Presents: The Best of the Best in Stakeholder Engagement in 2014

December 5, 2014

MongaBayA landmark year for forests (commentary), by Forest Heroes Chair Glenn Hurowitz

GristThe last holdout among big palm oil producers joins no-deforestation pledge

November 26, 2014

ClimateWire: Brazil extends Amazon-saving soybean moratorium to 2016

November 17, 2014

Al Jazeera: Borneo’s industry-environment balancing act

MongaBayCargill to use drones to monitor zero deforestation commitment

November 13, 2014

GristPalm-oil giant makes big commitment. Rainforests rejoice

MongaBayOver 60% of world’s traded palm oil now bound by zero deforestation commitments

ClimateWireTop agribusiness announces zero-deforestation policy (subscription required)

October 31, 2014

Huffington PostIt’s Been a Spook-tacular Year for Rainforests

October 30, 2014

Environmental LeaderBunge Makes Sustainable Palm Oil Pledge

October 28, 2014

E&E News: Agribusiness giant Bunge announces zero-deforestation commitment(subscription required)

MongaBay: Bunge commits to zero deforestation palm oil

Business Green: Agri-giant Bunge commits to zero deforestation palm oil

Food NavigatorBunge commits to deforestation-free palm oil

TCE Today: Bunge makes sustainable palm oil pledge

October 27, 2014

Union of Concerned ScientistsAgribusiness Giant Bunge Commits To Deforestation-Free Palm Oil

October 21, 2014

MongaBayNo forests, no cash’: palm oil giants commit to sustainability, but will they follow through?

October 15, 2014

Jakarta Post: Companies take the climate lead

October 7, 2014

Eco-Business: Growing economies while avoiding deforestation

October 5, 2014

MongaBayReport rates palm oil companies on sustainability commitments

September 27, 2014

Just MeansWorld’s Five Biggest Palm Oil Growers Agree To Moratorium in High Carbon Areas

September 24, 2014


The New York TimesCompanies Take the Baton in Climate Change Efforts

BBCCargill in deforestation pledge as part of UN summit

Grist: Cargill promises to stop chopping down rainforests. This is huge.

Scientific AmericanChina and U.S. Promise to Combat Climate Change

E&E PublishingThe world’s 2 largest greenhouse gas emitters use U.N. summit to pledge climate actions

MongaBayCargill commits to zero deforestation across entire global supply chain: all commodities

The GuardianNelson Mandela’s widow calls for urgent climate action at UN

Business SpectatorUN summit hails palm oil pledges

The Strait TimesDunkin’ Donuts and Krispy Kreme join UN pledges to curb palm oil use

September 23, 2014

BloombergCargill Joins Palm-Oil Makers to Pledge Forest Protection

Climate ProgressCutting-Edge Deforestation Declarations Revealed At Climate Summit

USA TodayCountries pledge to end forest loss but not Brazil

September 21, 2014

Wall Street JournalLeaders Restart Climate Talks

September 19, 2014

MongaBayKrispy Kreme, Dunkin’ Donuts to cut palm oil linked to deforestation

Eco-BusinessUS doughnut giants make deforestation-free pledge

GreenBiz.comDunkin’ Donuts: Time to trace the palm oil

Daily CallerTree Huggers Find Exciting New Thing To Protest: A Canadian Doughnut Company

September 18, 2014

NPR-The Salt blogSweet: Dunkin’ Donuts and Krispy Kreme Pump Up Pledge On Palm Oil

BusinessGreenKrispy Kreme follows Dunkin’ with doughnut sustainable palm oil pledge

Union of Concerned Scientists-Equation blogOut with Duh-nuts, in with DO-nuts: Two Major Fast Food Brands Tackle Deforestation

Planet ExpertsDunkin’ Donuts & Krispy Kreme Make Palm Oil Pledge

September 17, 2014

Climate Progress: Why U.S. Donuts Just Got More Environmentally Friendly

Winston-Salem JournalKrispy Kreme, Dunkin’ pledge to use sustainable palm oil

Greensboro News & RecordKrispy Kreme, Dunkin’ pledge to use sustainable palm oil

Hickory RecordKrispy Kreme, Dunkin’ pledge to use sustainable palm oil

September 16, 2014

Grist: Dunkin’ Donuts cleans up its palm-oil act (and Krispy Kreme follows suit)

September 13, 2014

The News Tribune-Tacoma, Washington: Expanding palm oil plantations threaten endangered species

September 9, 2014

News 5-WCYB-KingsportKrispy Kreme comes to Kingsport

July 31, 2014

Grist: Cargill promises to get right by palm oil

July 29, 2014

E&E News: Cargill announces anti-deforestation policy for palm oil

July 8, 2014

First Coast News: Free doughnuts draw huge and hungry crowd

July 7, 2014

Florida Times-UnionJacksonville’s newest Krispy Kreme will open Tuesday with free doughnut offers — and protesters

July 2, 2014

National Review: Doughnuts to Blame for Deforestation?

Newsworks: “Thousands celebrate Krispy Kreme opening in Delaware

June 30, 2014

Philadelphia Inquirer: “Now who would picket the opening of a Krispy Kreme?

June 5, 2014


NPR, All Things ConsideredDoughnut Day Downer: Palm Oil In Pastries Drives Deforestation: Includes an interview and visit to a local Krispy Kreme with Forest Heroes campaign chair Glenn Hurowitz.

Toronto Globe & Mail: Perils of palm oil put Tim Hortons under fire

Grist: Mmmm! Doughnuts. Not-mmmm: Palm oil

Mongabay: National doughnut chains contributing to deforestation, says report

Treehugger: It’s National Doughnut Day — but the big chains are still destroying rainforests

Huffington Post: It’s Not All Colored Sprinkles and Jelly Filling Joy on National Doughnut Day

The Scrutineer, Al Jazeera America: Is National Doughnut Day Frying the Planet?

Vice: We Talked to Dunkin’ Donuts About Palm Oil on National Doughnut Day

May 13, 2014

Triple Pundit: ‘Forest Heroes’ Campaign Urges Dunkin’ Donuts to Use Responsible Palm Oil 

March 21, 2014

Grand Rapids Business Journal: Kellogg adopts new environmental commitment

March 7, 2014

Battle Creek Enquirer: Letter: Kellogg did right on palm oil

February 18, 2014



A small sample of the AP pickups:

The Associated Press also put out this brief, which was published in many print editions of newspapers, including the New York Times.

And here are the rest of the media hits:

Bloomberg BusinessWeekKellogg to Stop Buying Deforested Palm Oil Amid Pressure


The GuardianKellogg’s to buy only sustainably sourced palm oil

Christian Science MonitorKellogg pushes sustainable palm oil: Is it enough? Reuters FoundationFood giants Kellogg, Delhaize pledge to make palm oil supplies greener

Battle Creek EnquirerKellogg revamps palm oil policy

ThinkProgressKellogg Promises To Sustainably Source Palm Oil In Effort To Fight Deforestation

The ConsumeristKellogg Commits To Only Buying Environmentally Friendly Palm Oil

Detroit NewsKellogg to stop using deforested palm oil by 2016 amid pressure

Franchise HeraldKellogg Palm Oil: Food Company Opts For Substance Not Made Through Harming Tropical Rainforests

MongaBayIn Girl Scouts vs. Kellogg’s over palm oil, rainforests and orangutans win

TriplePundit: Kellogg’s Pledges to Track Palm Oil Through Its Supply Chain

Environmental LeaderKellogg to Source Fully Traceable Palm Oil

EcologistKelloggs goes ‘deforestation free’

Global PostKellogg Co. promises to obtain palm oil from suppliers that don’t destroy tropical rainforests

Sustainable BrandsKellogg Commits to Fully Traceable Palm Oil by End of 2015

BakeryandSnacks.comKellogg revamps palm oil policy after months of protests

BakingBusiness.comKellogg commits to products with sustainable palm oil

Just-FoodUS: Kellogg commits to sourcing “traceable” palm oil

Catholic Online: Cereal giant Kellogg pledges only to use ethically supplied palm oil Kellogg to stop buying deforested palm oil amid pressure

Care2: Success! Kellogg’s Will Stop Using Palm Oil from Damaged Habitats

One Green PlanetKellogg to Begin Sourcing Only ‘Sustainable’ Palm Oil in 2016

American Live WireKellogg’s Won’t Buy Palm Oil at the Expense of Rain Forests

Wildlife ExtraKellogg’s promise to source fully traceable palm oil

Changing TimesKellogg makes new sustainable palm oil commitment

VendingMarketWatchKellogg Commits To Fully Traceable Sourcing Of Palm Oil


Supply Management: Kellogg’s vows to source fully traceable palm oil

RTT NewsKellogg To Source Only Fully Traceable Palm Oil

BenzingaKellogg’s To Trace Its Palm Oil Suppliers, While General Mills Looks Internationally For More Opportunities

Pomona College NewsActivist Pomona Freshman Celebrates a Major Victory with Kellogg Commitment on Palm Oil

Energy Live NewsKellogg’s to only use gr-r-r-eat palm oil in cereals

Food World NewsKellogg’s New Commitment to Only Use Environmentally Friendly Palm Oil

GreenBiz.comKellogg’s vows to only buy ‘deforestation-free’ palm oil

Huffington PostChoosing Kit Kat Bars to Save the Sumatran Tigers

WBURHow Tracing The Oil In Your Pop-Tarts May Help Save Rain Forests

NPR-The Salt blogHow Tracing The Oil In Your Pop-Tarts May Help Save Rain Forests


December 6, 2013

BloombergPalm Oil Leader Wilmar Bans Deforestation in Sustainability Push


Thompson ReutersBiggest palm oil trader agrees to greater rainforest protection

Financial TimesWilmar bows to southeast Asia deforestation concerns on palm oil

ClimateWirePalm oil giant agrees to halt forest destruction and that of its suppliers

Straits TimesPalm oil giant Wilmar launches steps to protect the environment

MongabayWorld’s biggest palm oil company makes zero deforestation commitment

The Singapore IndependentPalm oil giant Wilmar caves to public pressure, commits to end forest destruction

bloomberg_bizweek.pngBloomberg Businessweek, Bruce Einhorn blogGreen Groups Get a Big Win in the Palm Oil Wars

Eco-Business: Wilmar commits to zero deforestation after year of intense pressure

Business GreenWorld’s biggest palm oil company pledges to halt deforestation

Battle Creek EnquirerKellogg partner Wilmar pledges to be deforestation-free

WMEAC blogBREAKING NEWS: Wilmar Commits to Anti-Deforestation Practices

TckTckTckLargest palm oil trader issues zero deforestation policy

Just-FoodWilmar makes palm oil pledge

GreenBiz.comUnilever, Wilmar International ink palm oil supply chain deal

November 27, 2013

Battle Creek Enquirer: Letter: Wilmar eerily similar to the Once-ler

Lansing City Pulse: Letter: Raising Palm Oil Awareness

November 20, 2013

TIMEKellogg’s Isn’t Being That ‘GREEEAAAT’ To Real Tigers and People Are Angry


Washington PostActivists urge Kellogg Co. not to use palm oil from rainforests where endangered tigers roam

DetroitFreePressKellogg.jpgDetroit Free Press: Protests target Kellogg, Palm Oil [No link]

Lansing State JournalPalm oil pressure on Kellogg persists

The RapidianGrand Rapids environmental advocates join fellow lobbyists against Kellogg’s Corporation

MLiveNoontime ‘Cereal Bowl’ rally looks to convince Kellogg Co. to stop using palm oil

West Michigan Environmental Action Council blogForest Heroes Visit the Big Cereal Bowl

Green Action NewsForest Heroes Activists Meet with Kellogg’s Officials

Grand Rapids Business JournalForest Heroes urges Kellogg to become more sustainable


TV coverage:


WWMT-Kalamazoo: New at Noon story: Activists to Kellogg: Save Tigers, Drop Palm Oil

WZZM 13 ABCActivists to Kellogg: Save tigers, drop palm oil

WCBNIt’s Hot in Here interview with Eva Resnick-Day

Battle Creek EnquirerPalm oil pressure on Kellogg persists.

Battle Creek Enquirer:  Letter: Kellogg’s legacy should not be deforestation

Lansing City PulseLetter to the Editor.


An Associated Press story before the event was picked up just about everywhere:

And then a great follow-up in the Associated Press got into even more details about the event.


October 27, 2013

Washentaw Voice: Ann Arbor Praises Forest Heroes

October 10, 2013

WYCE-FM 88.1 : A Watershed Moment, interview with Ben Cushing

WILX News 10 : Anti-Kelloggs Call to Action: Local station ran a piece about the call-in action on the evening news. Here are some shots of the coverage.



MLive: The website of eight regional papers in Michigan covered the Battle Creek and Grand Rapid actions with an article and a slideshow.

The State News: Michigan State University’s independent voice: Group protests Kellogg Company

Chimes: The official student newspaper of Calvin College: “Students gather petition signatures for Kellogg’s company

Grand Rapids Legal News: “Tiger roams streets of Grand Rapids

The Washtenaw Voice: The paper of the local community college in Ann Arbor ran an article under the headline: “Can Kellogg’s Tony help save other tigers?

BakeryandSnacks.comKellogg wants ‘productive dialogue’ between Wilmar and RAN after palm oil protests ; RAN: Kellogg cannot deflect palm oil heat onto supplier

October 2, 2013

Battle Creek Enquirer: Calling out Kellogg: Protesters stress rainforest protection


September 17, 2013

Battle Creek EnquirerGroup works to build local pressure on Kellogg for Wilmar ties


Before the launch of Forest Heroes

Bloomberg Businessweek: Kellogg CEO Challenged on Rain Forest Harm by Activist

Battle Creek Enquirer: Kellogg chided by consumer watchdog group

Michigan Live: Protesters to hand-deliver petition to Kellogg Co. about Wilmar over palm-oil trading practices 

Bloomberg Businessweek: Wilmar to Cut Off Palm Suppliers Caught Burning in Indonesia

Huffington Post: Sustainable Deforestation? Kellogg’s Is on the Hot Seat

Bakery and Snacks: Kellogg defends JV with Wilmar after illegal palm oil accusations 

Bakery and Snacks: Kellogg partner Wilmar remains ‘undaunted’ by palm oil supply chain challenge 

Monga Bay: Kellogg hit on palm oil sourcing