Krispy Kreme Chooses Forests: US Doughnut Industry Fills the Sustainability Hole, Forest Heroes Celebrates a Double Victory in Less Than 24 hours!

Today, Krispy Kreme committed to source 100% responsible, deforestation-free palm oil.

If you feel like it was just yesterday that you were reading about a major American doughnut seller announcing a responsible deforestation-free palm oil policy, well it was.

Krispy Kreme’s announcement comes just 24 hours after fellow industry leader Dunkin’ Donuts released its new palm oil policy. Krispy Kreme’s policy actually goes a step further than Dunkin’s by requiring that its global suppliers comply as quickly as possible, but no later than the end of 2016, whereas Dunkin’ has yet to announce a deadline for its international supply chain.

“The one-two punch of Dunkin’ Donuts and Krispy Kreme going deforestation-free signal a rapid shift in the U.S. fast food industry,” said Deborah Lapidus, Forest Heroes Campaign Director. “Irresponsible palm oil has been a hole, so to speak, in the environmental record of the doughnut industry. Now, consumers who care about forests and wildlife can know that indulging in a tasty treat won’t threaten tigers and orangutans.”

Let’s take a moment to recall the amazing work by all the Forest Heroes volunteers, online activists, and partner organizations that led up to these announcements:

It was just four months ago that we went to Dunkin’ Donuts shareholders meeting to urge the company to be a Forest Hero. Just three months ago that we released our Deforestation Doughnuts report that exposed the “no questions asked” palm oil sourcing of Dunkin’, Krispy Kreme, and Tim Hortons. And just ten weeks ago that Forest Heroes organizers and volunteers started showing up at grand openings of Krispy Kreme stores wearing tiger suits and holding banners to raise awareness about palm oil.

And now, this week, two of the three major doughnut companies in North America have embraced forest conservation. It’s truly become a “race to the top”, with Tim Hortons falling far behind its competitors, having yet to adopt standards to delink its palm oil from deforestation.

Tell doughnut mega-chain Tim Hortons its time to do better for Sumatran tigers and orangutans—sign the petition here.

The new commitments from both Dunkin’ and Krispy Kreme require suppliers to adhere to the following principles:

  • No Deforestation: Suppliers must protect forests, endangered species habitat, lands with high carbon content, and ultra-high-carbon peatland of any depth.
  • No Exploitation: Suppliers are required to protect human and worker rights, and obtain Free, Prior, and Informed Consent from communities for all development on their lands.
  • Traceability: The companies are working with suppliers to trace all palm oil back to the preliminary plantation sources.

Please take a moment to thank Dunkin’ Donuts and Krispy Kreme and urge Tim Hortons to shape up. Sign the petition to Tim Hortons, and then click below to Tweet:

Thanks @KrispyKreme @DunkinDonuts for protecting forests. @TimHortons it’s time to step up!

Update: Here’s a quick roundup of media covering the two announcements.

ClimateProgress: Why U.S. Donuts Just Got More Environmentally Friendly

Winston-Salem Journal: Krispy Kreme, Dunkin’ pledge to use sustainable palm oil

Greensboro News & Record: Krispy Kreme, Dunkin’ pledge to use sustainable palm oil

Hickory Record: Krispy Kreme, Dunkin’ pledge to use sustainable palm oil

Grist: Dunkin’ Donuts cleans up its palm-oil act (and Krispy Kreme follows suit)

BusinessGreen: Krispy Kreme follows Dunkin’ with doughnut sustainable palm oil pledge

Union of Concerned Scientists-Equation blog: Out with Duh-nuts, in with DO-nuts: Two Major Fast Food Brands Tackle Deforestation

NPR-The Salt blog: Sweet: Dunkin’ Donuts and Krispy Kreme Pump Up Pledge On Palm Oil

MongaBay: Krispy Kreme, Dunkin’ Donuts to cut palm oil linked to deforestation

Eco-Business: US doughnut giants make deforestation-free pledge Dunkin’ Donuts: Time to trace the palm oil

Planet Experts: Dunkin’ Donuts & Krispy Kreme Make Palm Oil Pledge 

The official Forest Heroes press release is below.

On September 17, 2014

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