Yesterday’s incredibly successful call-in action in front of the Kellogg headquarters got some great coverage in the paper of record in Kellogg’s hometown. Check out the amazing front page spread in the Battle Creek Enquirer, featuring multiple photos from the event.
The article, which is also available online (where it was also seen from the home page, as you can see in the screenshot down below the jump), does a great job of explaining the goals of the action, and gets some quotes and comments from many volunteers and callers alike.
This isn’t the first time that the Battle Creek Enquirer has covered Forest Heroes. A couple of weeks ago there was another front page spread.
The article begins:
Across the street from Kellogg Co. headquarters, protesters asked passersby to make a call. Many had phones to their own ears.
“Hello, I’d like to speak with (CEO) John Bryant please,” said one person.
“Yes, I’m calling about the use of palm oil,” said another, a few feet away.
About a dozen people gathered near the company’s corporate offices Wednesday, holding signs and speaking out against Kellogg’s business venture with Wilmar International.
Later, we hear from locals, who consider Kellogg a neighbor:
Al DiGennaro, a 69-year-old Battle Creek resident, said he has always thought of Kellogg as a good neighbor and a company that values its favorable reputation for being socially responsible. But the company could also “bolster” that reputation, he said, by standing up to Wilmar.
“Twenty years from now,” he said, “maybe my children and grandchildren can have the same positive view.”
Here’s a look at the Battle Creek Enquirer website, which also prominently featured the article, along with this great video from the event posted on their website as well.
The Enquirer wasn’t the only Michigan-based paper to cover the action. The Kalamazoo Gazette ran a piece in advance of the action, that explained the goals of the action and provided the “when” and “where” to readers. There were similar actions held in Grand Rapids, East Lansing, and Ann Arbor.
Congratulations to the organizers and volunteers in Battle Creek, Grand Rapids, East Lansing, and Ann Arbor for all the hard work that’s clearly paying off!